We’ve noticed a theme in food advertising lately and the trend is grim.
The ideas being pedaled are that we deserve hearty foods. We deserve a wholesome breakfast. We deserve a hearty, wholesome first meal of the day. Healthy snacks. Honestly, we couldn’t agree more.
We do deserve to feed our bodies the best of the best. We deserve to get every last nutritional gram out of each first meal, second meal or even snacks.
What we don’t deserve is being lied to.
The advertisements mentioned aren’t for actual healthy foods. Using the terminology “hearty,” “healthy,” and “wholesome” leads one to believe that we do in fact deserve that bacon, egg and cheese breakfast sandwich. We do deserve that hot-from-the-oven cookie. What the heck, we deserve to eat hearty, wholesome and healthy foods, right?
The trouble with our language is that it takes on the meanings of the context it’s been used in habitually. Our brains then adapt and expect something completely astranged from the original purpose of the word.
Hearty can mean large portions as well as healthy, wholesome and filling. The meaning that has currently been wrapped around in product marketing would insinuate that hearty is more of a Hungry Man TV dinner than a giant kale salad. The latter is actually closer to the reality of the word.
Other words for wholesome are healthful, health giving, nutritious and nourishing.
When used to describe bacon wrapped somethings and coupled with hearty and then dipped in a second dose of the word healthy, well, it gives the mind a firm view that what is being pedaled is not only good for a person but that it is deserved, earned, even needed.
That’s good marketing.
What we as individuals need to remember is that these words only mean what we say they mean. We can hold on to the unadulterated version of the word. Grasp the purity of the intention behind them, or we can succumb to something dripping with grease or cheese and shoved at us with the intention of the bottom line and not our well being. Because someone says we deserve it.